Fans of ITV’s Love Island downloaded Monterosa’s branded app 3.5m times in 2018 and spent more than £5m on its in-app store. Founded in 2003 by Tom McDonnell, 41, Igor Loboda, 44, and Simon Brickle, 50, the company creates apps and digital products to engage TV and sports fans with features such as voting, trivia and augmented reality. It works with brands, broadcasters and rights holders including EA Sports, Viacom and The Jockey Club. Sales hit £10.1m this year, helped by expanding its ecommerce function, which allows clients to sell their merchandise directly through the app. It has raised a total of £1.9m from angel investors.
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