SME Export Track 100

This York-based firm’s software helps businesses make complex decisions and streamline operations — the Ministry of Defence, for example, saved £70m in HR and finance administration costs using Mood’s software. Chairman Bernard Edwards, 63, and chief strategy officer Dick Whittington, 58, founded the company in 1996 and saw international sales grow to £2.6m in 2013.

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Company details
CompanyMood International
ActivityManagement software developer
2 yr av intl sales growth % pa159.73
International sales £000s2,606
Total sales £000s8,662

If applicable:

* Supplied by company † Annualised figure