Profit Track 100

The London-headquartered business Moonpig.com produces tailor-made greeting cards that allow customers to add their own personalised messages and captions online. According to founder and chairman Nick Jenkins, the company sent out 8m cards last year, with part of the growth a result of the launch of Australian and American websites. The popularity of Moonpig’s card designs and heavy advertising on television have also helped to boost sales, and, with economies of scale lowering production costs, profits have grown by 150% a year, from £742,000 in 2007 to £11.6m in 2010.

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Company details
Year2011
Rank3
CompanyMoonpig.com
ActivityOnline greeting card retailer
LocationCentral London
Annual profit growth149.79%
Latest profits £000s11,570
Latest sales £000s31,285
Staff73
Founded1999
Websitewww.moonpig.com

If applicable:

* supplied by company † annualised figure