The London-headquartered business Moonpig.com produces tailor-made greeting cards that allow customers to add their own personalised messages and captions online. According to founder and chairman Nick Jenkins, the company sent out 8m cards last year, with part of the growth a result of the launch of Australian and American websites. The popularity of Moonpig’s card designs and heavy advertising on television have also helped to boost sales, and, with economies of scale lowering production costs, profits have grown by 150% a year, from £742,000 in 2007 to £11.6m in 2010.
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