The Union Jack labels on bottles of Morris Lubricants distinguish this company from its giant rivals, such as Shell and BP. Established by 22-year-old James Kent Morris in 1869, the Shrewsbury-based firm now blends more than 800 lubricants that are used in cars, motorbikes, tractors and ships, and sold in more than 80 countries. Under managing director Andrew Goddard – a fifth-generation descendant of the founder – international sales have grown by 23% a year, from £3.4m in 2009 to £5.2m in 2011.
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