Moteefe’s platform enables retailers of all sizes to customise and sell 65 base products, including T-shirts and phone cases, which are produced on demand after an order is generated on its white-label online store. It shipped to 175 countries last year, and claims that new merchandise designs can be created in less than 60 seconds. Revenue, which is generated from commission on the products sold by its merchants, reached £15.5m in 2019. The company was founded by Mathijs Eefting, 38, Olivier Stapylton-Smith, 30, and Lev Kundin, 36, while they were completing their MBAs at Insead Business School.
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