Over the past few years, Moto has been introducing M&S Simply Food stores and WHSmith outlets to its service stations in a bid to tempt commuters to stop on their way home from work. It seems to be working because the Bedfordshire company claims that 100m visitors cross its thresholds each year. It operates at 45 sites throughout Britain. The chain was established in 2001, and in 2006 a consortium led by Macquarie Bank bought it from Compass for an estimated £600m. The New Zealand investor, Equity Partners Infrastructure Company, recently invested £20m for a 17% stake. Chief executive Tim Moss oversaw sales of £843m in 2008.
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