This Cheshire manufacturer of posh pet food started out in December 2002 and the following year began selling its first line, The World’s Best Cat Litter, at cat shows around Britain. Its products, which also include Applaws and Encore cat and dog foods, can now be found on the shelves of both independent and chain pet stores, with food flavours including chicken and brown rice, and tuna with ostrich. The company’s managing director, Jon Kinsey, claims that its pouches contain only the best cuts of meat, and recent international success, including in the Far East, has helped sales to increase by 78% a year, from £1.5m in 2007 to £8.7m in 2010.
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