MPM produces high-end, natural pet food for our furry friends. Founded in 2003, the company first had success at cat shows with its flagship product, The World’s Best Cat Litter, before turning its efforts to animal cuisine. Director Jon Kinsey claims that MPM’s range of Applaws pet food uses only good cuts of meat and contains none of the scraps to be found in some competitors’ products. Its recent international success – it now exports to 29 countries – has driven a sales increase of 87% a year, from £802,000 in 2006 to £5.3m in 2009.
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