MVF uses in-house marketing tech to help companies reach new customers, adding more than 120 clients during the pandemic as retailers invested in online marketing. Founded in 2009, it sold a 40 per cent stake to private equity firm Bridgepoint in 2015 for an undisclosed sum. Overseas sales hit £75.7 million in the year to March 2020, and in October it acquired Dutch software comparison site AppWiki. It is led by chief executive Michael Teixeira, 47.
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