Many of us have, almost unthinkingly, absorbed new technologies into our lives – from using our smartphones to upload photos to Facebook and other social media, to searching for a holiday on our tablet computers. As a result of this transformation, brands have had to change their game to find new ways of reaching their customers. MVF helps its clients – the likes of EDF, Mars and Nestlé – find new customers by using technology to power online marketing campaigns.
The five friends who started MVF four years ago were no strangers to digital media, with a decade of wide-ranging experience in the industry. Using the proceeds from the sale of a previous business, university friends Titus Sharpe, 39, and Jules Hopkinson, 37, brought Tom Morgan, 36, on board, before adding two technology specialists – David Walton, 40, and Simon Venturi, 38. From a basement flat in London the team developed a novel customer acquisition business with the ability to target consumers in any country.
MVF helps its clients convert an interest in a product or service into a concrete business inquiry. Data on internet searches is used to identify trends, after which the company’s network of researchers, writers and video makers builds websites to engage potential customers. This is then co-ordinated with search engine optimisation, other paid advertising and social media marketing campaigns.
The firm says it generates more than 10,000 sales inquiries a month, and the fact that it handles each step of the customer acquisition process has helped it to win business from household names, particularly in the renewable energy, education, healthcare and business-to-business sectors. The international reach of MVF’s 1,500 clients means it runs campaigns in 50 countries from its north London offices – 35 of its 125 staff are multilingual.
The raison d’être of this firm is to boost sales for its clients, and its success in doing so has delivered handsome sales growth of its own – up 278% a year, from £257,000 in 2010 to £13.9m in 2013.
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