While working for Next, Michael Sweeney and Jonathan Pooley identified a potential market for designing and manufacturing giftware, stationery and personal-care items such as lip balm. They set up Natural Products in 1992 to plug the gap and their clients include Gap, Topshop and WH Smith, which sell the products under their own branding. In 2006, offices in France and Colorado were opened to develop a European and American export strategy. The business now sells to more than 60 countries and, as a result of successful marketing, international sales have grown by 61% a year, from £2m in 2008 to £5.1m in 2010.
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