This Lincolnshire potato wholesaler, founded by Anthony Elmer in 1975, has built its fortunes on the Vivaldi, a versatile potato favoured by Sainsbury’s. Naturally Best Packing won an exclusive contract to supply the supermarket chain with potatoes in 2001, backing it up with in-store tasting sessions and sponsorship of Vivaldi Racing Superbike Teams where the potatoes are served to spectators. Sales have grown 62% a year, from £4.9m in 2001 to £20.8m in 2004.
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