Founder James Vaughan, 29, launched his mobile simulation and strategy game Plague Inc in 2012 as a hobby while working as a strategy consultant. The game, in which players unleash and control a deadly pathogen in an attempt to wipe out humanity, has been played by more than 85m people around the world and is said to be the fourth most downloaded iPhone game to date. It is now available for PC, Xbox One and Sony PlayStation 4, and the company is releasing a Plague Inc board game following a crowdfunding campaign in May. Sales reached £8.6m this year.
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