Tech Track 100

Natalie Massenet’s online boutique helps fashionistas get their hands on this season’s must-have designer clothes and accessories without joining the hordes. Backed by £9.7m from investors, the company has convinced the world’s most desirable brands, including Oscar de la Renta and Christian Lacroix, to sell through its website, catering to high-end, time-poor buyers, who typically spend £500 per transaction. A new American distribution centre enabling same-day delivery in New York, and new designers on the list have helped to drive up sales at the London firm by 76% a year from £11.8m in January 2005 to an annualised £36.5m in February 2007.

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Company details
ActivityOnline fashion retailer
LocationCentral London
Average 3 year sales growth76.05%
Latest sales £000s†36,494

If applicable:

* supplied by company † annualised figure