Visitors to the National Gallery in Trafalgar Square can now take home a better souvenir than a postcard of their favourite painting. In partnership with Hewlett-Packard, Netshift has designed a touch-screen computer that prints a top-quality reproduction of a picture within minutes. Founded in 1996 and backed by Shell Internet Ventures, Netshift specialises in designing software for electronic “kiosks”. The company has also designed Vodafone’s in-store wall-mounted screens that take customers through its range of products. The kiosks are linked to a back office, where sales staff can see if customers viewing the pages go on to make a purchase. Sales at Netshift have increased 93% a year from £477,000 in 2000 to £1.8m in 2002, when the company made a loss.
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