New Direction Finance

Started in 1984 by actuary Nigel Elliott, marketer Richard Lloyd-Jones and business angel Andrew Forster, New Direction Finance launches financial products on behalf of insurers and investment companies, handling the accounting, payments to customers and so on. Claiming to help launch a new product every seven to ten days, the Hertfordshire company has boosted its profits 56% a year from £1.2m in 1998 to £4.7m in 2001, when it had 134 staff.

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Company details
CompanyNew Direction Finance
ActivityFinancial services provider
LocationSt Albans
Annual profit growth55.83%
Latest profits £000s4,686
Latest sales £000s14,506

If applicable:

* supplied by company † annualised figure