The recent boom in home improvements may have helped New Heights even though its products are aimed at the higher end of the market. The company eschews self-assembly and sells only ready-made furniture in a choice of woods such as walnut, oak, cherry and maple, with natural fabrics and upholstery. It has a network of 11 stores and plans to open a further four next year. Gareth Williams, an investment banker, founded the company in 1999 with two friends from Oxford University, Toby Ash and Richard Hepworth. Its sales have grown 116% a year from an annualised £651,000 in 2000 to £6.5m in 2003.
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