Several years as a furniture salesman convinced Jason Bannister, 44, to set up his own business in 2004 selling furniture on eBay. Strong demand for hardwood products, which Bannister designs himself, led the Swindon firm to expand to 66 showrooms. It deals direct with manufacturers, which enables it to keep prices low. Sales hit £191.5m last year. SofaStore, a sister brand, was launched last year and shares many of the sites, with the combined business occupying 1m sq ft of showrooms.
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