Several years as a furniture salesman convinced founder Jason Bannister, 44, to set up on his own in 2004 selling furniture on eBay. Strong demand for its hardwood products, which Bannister designs himself, led to the group’s expansion to 69 showrooms. In 2014, the Swindon firm opened 11 stores and embarked on a TV ad campaign which helped deliver sales of £191.5m, up 33%. Sister brand, SofaStore, launched last year and shares many of the same sites.
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