This television production company is behind current off-beat successes such as Channel 4’s Balls of Steel, where a studio audience tests comedians’ nerves, BBC3’s The Real Hustle, in which members of the public are set up as victims of popular scams, and the award-winning series Peep Show. London-based Objective Productions was set up in 1996 by chief executive Andrew O’Connor, who started out as an actor before devising The Alphabet Game and selling it around the world, and joint managing director Michael Vine. Sales have grown 103% a year from £2.3m in 2002 to £19m in 2005, though margins are tight.
This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.