Online grocery retailer Ocado serves 825,000 customers and has just expanded its delivery area to cover Leeds. Recent innovations at this Hatfield firm include an automatic reminder if an item a customer normally purchases is missing. The company has switched to biodegradable plastic bags as part of its focus on the environment. Sales rose 59% a year from £84.7m in 2004 to an annualised £213.6m in 2006, when the company made a significant loss. It is run by founders Jonathan Faiman, Jason Gissing and Tim Steiner.
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