This company, which is the online face of Waitrose, has raised more funds than any other European internet start-up in the seven years since its launch, with stakeholders ploughing in almost £300m. Their faith appears to be paying off – business is booming at the company started by three former Goldman Sachs bankers, Jason Gissing, Tim Steiner and Jonathan Faiman, though Ocado has yet to post a profit. Annualised sales rose 49% to £213.6m in 2006 as more than 50,000 households a week shunned the supermarket run and ordered from its automated 1.2m sq ft warehouse in Hatfield, Hertfordshire.
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