In 2004, Odeon merged with rival United Cinemas International (UCI) when both were bought by Terra Firma, the private equity firm. Led by chief executive Rupert Gavin, 58, the chain now has 2,179 screens in 236 cinemas across Europe. Britain, Germany, Italy and Spain are its largest markets. Despite major film releases in 2012 such as Skyfall and The Hobbit, overall cinema attendance was down, in part due to the European football championship and the Olympics. This led to a slight drop in sales to £724m in 2012.
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