Odeon was part of the Rank organisation for 58 years but was merged in 2004 with rival United Cinemas International (UCI) when both were bought by Terra Firma, the private equity firm. The two chains have more than 2,000 screens at 231 sites across Europe, making the London group the biggest of its type outside America. Nine in ten of its screens are now digital, enabling the projection of 3D films, which last year accounted for 21% of attendance and 27% of box-office revenue. Under chief executive Rupert Gavin, sales in 2011 reached £725m, an increase of 12%.
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