On Holiday Group was formed in 2004 by travel-industry veterans Steve Endacott, Bill Allen and Brian Young, to sell holidays, accommodation and services direct to the public. The West Sussex company also offers its packages through travel agents such as Travel Republic, On The Beach Holidays and Freedom Direct, and claims to be responsible for more than 400,000 passengers a year. Travellers demanding low-cost, flexible holidays to destinations in the Mediterranean and North Africa have helped sales rise 127% a year, from £971,000 in 2004 to £11.4m in 2007.
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