When Disney was promoting the DVD launch of its new Dumbo movie last year, it turned to this London-based marketing agency to manage the campaign. Set up in 2013 by industry veterans Joe Garton, 58, and Diane Charlton, 58, with Rob Ward, 44, Once Upon a Time’s services include advertising, branding and media. It works for Hollywood studios, gaming publishers, and international hotels and restaurants. Overseas sales reached £5.4m in 2019, the same year the company acquired IdeaWork Studios, based in America.
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