Opta Resources operates in the ‘no man’s land’ between management consultancies and recruitment agencies. Providing consultancy staff to the telecoms and financial services sectors, it will undertake strict staff vetting, while also providing workers on daily rates and allowing the client to maintain full control over a project. The result, it says, is cheaper and more flexible than the service offered by traditional management consultancies. The formula has boosted sales at the Reading company by 85% a year, from £878,000 in 1996 to £5.5m in 1999. Ivan Alexander, managing director, says the growth is partly due to the ‘coming of age’ process, as time invested in building client relationships yields repeat business. Opta raised its profile by launching the Carling-Opta Index, which grades Premier- ship footballers on their match performances, a service that has now been sold.
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