Technology created by this Norwich company helps global brands, such as Microsoft and Amazon, improve customer retention and acquisition rates. Optimise specialises in reward marketing — such as “refer a friend” schemes — as well as affiliate network marketing, where companies advertise on third-party websites. Founder Richard Syme, 49, oversaw international sales of £19 million in 2019, driven by growth in southeast Asia.
This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.