International Track 200

Technology created by this Norwich company helps global brands, such as Microsoft and Amazon, improve customer retention and acquisition rates. Optimise specialises in reward marketing — such as “refer a friend” schemes — as well as affiliate network marketing, where companies advertise on third-party websites. Founder Richard Syme, 49, oversaw international sales of £19 million in 2019, driven by growth in southeast Asia.

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Company details
ActivityPerformance marketing provider
2-yr av intl sales growth pa22.13%
International sales £000s19,015
Total sales £000s50,577

If applicable:

* Supplied by company † Annualised figure