Technology created by this Norwich company helps clients, mainly in the financial sector, improve customer retention rates. Optimise specialises in reward marketing — such as “refer a friend” schemes — as well as affiliate network marketing, where companies advertise on third-party websites. Led by founder and chief executive Richard Syme, 45, the company’s international sales hit £8.7m in 2015 and it sees future growth in Brazil and southeast Asia, some of the world’s largest mobile advertising markets.
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