Technology created by this Norwich company helps clients, mainly in the financial sector, improve customer retention rates. Optimise specialises in reward marketing — such as “refer a friend” schemes — as well as affiliate network marketing, where companies advertise on third-party websites. Led by founder and chief executive Richard Syme, 45, the company’s international sales hit £8.7m in 2015 and it sees future growth in Brazil and southeast Asia, some of the world’s largest mobile advertising markets.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
Year2016
Rank75
CompanyOptimise
ActivityMarketing services supplier
LocationNorwich
2-yr av intl sales growth pa48.01%
International sales £000s*8,696
Total sales £000s*29,411
Staff148
Founded1999
Websitewww.omgpm.com

If applicable:

* Supplied by company † Annualised figure