International Track 200

Larger-than-life pop star Katy Perry created a fake eyelash range for this Middlesex-based beauty products supplier, which it recently launched into the American market. Since leading a management buyout in 2004, managing director Simon Zussman has focused on developing the firm’s key brands of false lashes and nails. International sales grew 38% a year from £2.2m in 2009 to £4.2m in 2011, and its products are stocked by chemists and high-street shops in 40 countries. In July 2011, private equity firm LDC bought a minority stake in the company for an undisclosed amount.

This profile reflects the company at time of publication and does not reflect any changes that may have subsequently occurred. Fast Track and its sponsors do not endorse, guarantee or recommend investment in any of the companies.

Company details
Year2012
Rank111
CompanyOriginal Additions
ActivityBeauty products supplier
LocationWest London
2-yr av intl sales growth pa37.60%
International sales £000s4,241
Total sales £000s29,493
Staff66
Founded1978
Websitewww.originaladditions.com

If applicable:

* Supplied by company † Annualised figure