Some of the world’s largest hotel groups — including Marriott, IHG and Hilton — use OTA Insight’s technology to price rooms, forecast demand and review the competition. After the pandemic forced many hotels to close, the company developed new product features to support their reopening and recovery planning. It was founded in 2012 by university friends Gino Engels, 35, Matthias Geeroms, 33, and Adriaan Coppens, 34, who noticed that London hotels had been unable to predict occupation rates during the Olympics. In 2017, the company secured a $20m (£15m) investment from Eight Road Ventures and F-Prime Capital, helping it to expand overseas. Chief executive Sean Fitzpatrick, 47, oversaw sales of £17.2m in 2019.
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