Founded in 2015 by Taymoor Atighetchi, 31, this online retailer saw monthly demand for its personalised greeting cards and stationery rise by 300% on average during lockdown. It partners with independent artists and brands to create collections of products, such as notebooks and diaries, that can be customised online — previous design partners include Disney. The firm claims that 10% of British weddings use its stationery, and it has been offering couples free digital versions of their invitations or postponement letters, as well as a 50% discount on reprints if the event details change. It secured an $11m funding round led by Beringea last September. Sales this year reached £10.4m, helped by expansion in America.
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