Fast Track 100

Ata Shobiery founded Paradise Computers in his garden shed in 1990. The Hertfordshire company supplies hardware, software and support services to clients such as the British Red Cross and P&O. Sales have grown 107% a year from £2.6m in 1997 to £23m in 2000, when it had 43 staff. Claiming to exploit a niche left by big suppliers such as Computacenter, Shobiery offers customers fast delivery and support services. If a customer is in difficulty, the company guarantees that one of its engineers will arrive within three hours.

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Company details
CompanyParadise Computers
ActivityComputer hardware reseller
Annual sales rise over 3 years107.15%
Latest sales £000s22,954

If applicable:

* supplied by company † annualised figure