Fast Track 100

Paradise Computers was founded by Ata Shobiery, a former computing and electronics student, in 1990 when he was just 21 years old. Working from an old garden shed in Borehamwood, Hertfordshire, Shobiery hammered the phones to sell computer hardware to local businesses. Credit cards provided the start-up finance. In 1995, Paradise really took off. Having re-invested profits, Shobiery had the funds to take on extra staff and branch out into computer support and software sales. The company also won a contract with Disney, which led to contracts with firms such as Arthur Andersen, PSINet, and Marie Curie Cancer Care. Sales at the company, based in London, have risen at 77% a year, from £2.1m in 1996 to £11.7m in 1999.100

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Company details
CompanyParadise Computers UK
ActivityComputer hardware reseller
LocationWest London
Annual sales rise over 3 years77.38%
Latest sales £000s11,716

If applicable:

* supplied by company † annualised figure