Paradise Computers

This firm sells computer hardware and software, and provides IT services such as support, training and systems integration. Ata Shobiery was 21 when he founded the company in a garden shed. Paradise positions itself between larger retailers such as PC World and resellers. The Hertfordshire company has expanded its sales at 79% a year from £5.7m in 1998 to £33m in 2001, when it employed 54 people.

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Company details
Year2002
Rank67
CompanyParadise Computers
ActivityComputer hardware reseller
LocationHertfordshire
Annual sales rise over 3 years79.14%
Latest sales £000s32,962
Staff54
Founded1990
Websitewww.paradise-computers.co.uk

If applicable:

* supplied by company † annualised figure