In 1986 former television director Jeff Gale created a joint venture conference and video production company with mid-sized company Lopex plc, a marketing group. Growing slowly, the London-based business really took off after Lopex employee Richard Bamford bought it in 1995. Growing sales from £1.6m in 1994 to £7.8m in 1997, the company has also added over 30 new employees. The key to its recent growth, according to the company, is building larger relationships with blue chip clients. For example, it has expanded the work it does with Toyota UK to encompass its pan European business. Although PCI pays above the industry average and offers a generous profit sharing annual bonus, Bamford says finding good people is still a constant challenge. He freely admits practising the industry standard of poaching. “We pinch them from the competitors.” The culture, he says, is welcoming to high achievers. There’s very little hierarchy and a big open floor plan.
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