The first Peacocks clothes store opened in Warrington in 1884. Now the Cardiff-based Peacock Group runs almost 900 shops around Britain under its Peacocks and Bonmarché fascias, as well as 46 franchises in countries including Bahrain, Russia and Turkey. Chief executive Richard Kirk says its emphasis on value fashion helped it defy tough conditions at Christmas. He plans to expand further this year, opening another 65 stores. American hedge funds Och-Ziff and Perry Capital took Peacock Group private in a £420m buyout in 2006. Sales reached £653m the following year.
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