The outdoor clothing brand Penfield was established in Massachusetts in 1975, making down jackets, fleeces and outerwear. In 2005 chief executive James Barshall, 47, set up Penfield Inc to buy the distribution licence of Penfield in Europe, and later bought the brand, establishing Penfield as a British company. The business mainly sells its products through department stores, including Selfridges – only about 20% of sales are made through its website. In 2007 Penfield raised an undisclosed amount of funding from Oakley Capital and its partner Peter Dubens.
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