This London company claims it broadcasts and distributes more than 17,000 live sports events online each year. Perform was founded in 2000 as Premium TV, the sports subsidiary of NTL, which is now owned by Virgin Media. In 2007 the Russian billionaire Len Blavatnik acquired Premium TV for £25m and merged it with Inform, a digital sports rights agency, to create Perform. Its clients include the Barclays Premier League, football clubs, publishers and online bookmakers such as Bet365. Under joint chief executives Oliver Slipper and Simon Denyer, sales at the company rose 86% a year from £7.6m in 2006 to £48.4m in 2009.
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