Performance Horizon’s software enables companies such as Adidas, Expedia and Sainsbury’s to monitor and manage their online business partnerships. The business, which has its headquarters in Newcastle upon Tyne, also manages payments in 60 currencies to partners all over the world. Sales, which are made up of its net fees, hit £11.9m last year. The company’s co-founders, Malcolm Cowley, 39, and Paul Fellows, 45, previously started the online marketing business Buy.at, which featured in Tech Track 100 in 2007 before they sold it to the American internet giant AOL for $125m the following year.
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