Performance Horizon’s software enables companies such as Adidas, Expedia and Sainsbury’s to monitor online traffic and manage marketing and advertising campaigns. It also provides the infrastructure to manage payments in 52 currencies from 183 countries. Greater demand for data-driven digital marketing boosted sales, which are made up of its net fees, to £6.2m last year. The company’s co-founders, Malcolm Cowley, 38, and Paul Fellows, 44, started the online marketing business Buy.at, which featured on Tech Track 100 in 2007, before selling it to AOL for $125m the following year.
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