This Surrey-based golf marketing agency is working with governing bodies in the UK, Middle East and southeast Asia to encourage people to take up the sport. While golf tourism has plummeted this year, the company says local participation is increasing as people look for a Covid-secure leisure activity. Founders Jed Moore, 40, and Matt Selby, 39, met at nursery school in 1984, and teamed up with Gary Davidson, 35, to set up Performance54 in 2015. Sales reached £12.7m in the year to April, with 70% of revenue coming from overseas — mainly the Middle East, where it has won three new clients this year.
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