During their travels, bar owner Jon Simon and chef Tristan Hogg saw that pies were popular Down Under and so, using personal savings, they set up their first pie shop in Bristol in 2003. They now have five shops in England and produce 3.5m pies a year, selling most through wholesale customers, at festivals and in supermarket chains such as Sainsbury’s and Waitrose. With a range of 14 heavily marketed branded pies, including Mr Porky Pie and the popular Heidi Pie, sales grew 45% a year, from £1.6m in 2007 to £5m in 2010.
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