This five-year-old company is based on Hope Street, a block up from Douglas Harbour on the Isle of Man. It has created a software platform that allows customers to monitor their telecommunications in real time, enabling them to map usage and avoid any bill shocks with live alerts. A service provider for O2, Plan.com packages minutes, texts and data under its own brand and sells bespoke contracts to business customers. Pitching to enterprises of all sizes, it sells through a network of more than 650 mobile partners across the country and has 100,000 UK business customers. It also offers apps and hardware such as tablets and mobile phones.
The company was founded in 2013 by chief executive Dan Craddock, 40, and Keith Curran, 54 — a pair who have considerable business experience. Craddock also owns DLA Group, which includes Bramden Investments, an early-stage investor, while Curran was managing director of Yes Telecom before it was sold to Vodafone in 2007 for £30m. “Plan.com came together after a mutual friend introduced me to Keith,” says Craddock. “We both understood the value of the partner channel in UK telecoms, but recognised how poorly it was being served.”
Craddock says many firms in telecoms were “stuck in the 1980s, transacting via calls, emails and spreadsheets, and not giving partners what they needed to compete”. The founders saw an opportunity to build a technology platform for their reselling partners, who would then be offered full support. The firm is now looking to apply its real-time platform beyond telecoms and is considering insurance, or gas and electricity. It has established a team of 90 people, which includes 12 developers working on its platform.
While sales are UK-focused, Plan.com is exploring overseas expansion and says it is in discussions with three of the four biggest carriers in the US. It also expects to expand into other European countries, with Ireland, Germany and Holland initial target markets. Sales, which include airtime charges for mobile usage, grew to £35.4m last year. It hopes this figure will rise to almost £50m when it completes its 2018 financial year at the end of the month.
“Our long-stated ambition is to become a £1bn company,” says Craddock. Plan.com has a plan.
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