Populus Group

Research studies in more than 75 countries have been carried out by this London group, which was established in 2003 as a single agency. Now comprising three companies, its customers include Formula One, Greenpeace and Lane Crawford, and recent projects have included launching the UK’s first virtual reality market research panel. In 2017, it acquired a majority stake in BrandCap, a brand management agency with offices in New York and Hong Kong. This helped boost international sales to £5.3m last year under co-founder and chief executive Michael Simmonds, 55.

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Company details
Year2019
Rank80
CompanyPopulus Group
ActivityResearch consultancy
LocationCentral London
2 yr av intl sales growth % pa46.21%
International sales £000s5,270
Total sales £000s19,285
Staff117
Founded2003
Websitewww.populus.co.uk

If applicable:

* Supplied by company † Annualised figure