Top Track 250

This luxury yacht dealer has been providing 3D video tours of its boats during the pandemic. The Whale family acquired the business in 2008 and has used its experience running Rybrook — the car dealership group and Top Track 250 alumnus — to focus on making yachting more accessible. The Warwick firm is an official distributor of Princess and Chris-Craft yachts and has branches in the UK, Spain, Germany and Turkey. Under chief executive Max Whale, 44, sales grew to £117.1m in 2018 after it launched its Argo Yachting brokerage. However, with current trading difficult, the company is predicting a drop in sales.

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Company details
Year2020
Rank218
CompanyPrincess Motor Yacht Sales
ActivityYacht dealer and distributor
LocationWarwick
Sales £m117.1
Operating profit £m4.5
Main shareholdersWhale family (100%)
Staff127
Founded1964
Websitewww.princess.co.uk

If applicable:

* supplied by company   † annualised figure   ‡  profit = ebitda