Founded in 1997 by Afshin Rabbani, Princeton Consulting specialises in helping companies such as BT and Marks & Spencer improve contact with customers by installing specialised software. Based in Slough and with offices in Germany and India, Princeton is backed by 3i and Elderstreet, the venture-capital firms. Its sales grew by more than 72% a year from £1.8m in 1999 to £9.2m in 2002.
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