Companies such as BMW, AT&T and HSBC turn to this agency to ensure their branding is consistent across the globe — for everything from signs and graphics to furniture and fittings. Celebrating 30 years in business this year, Principle is led by founder and group chairman Richard Butterfield, 56. The Huddersfield-based agency opened offices in Mexico in 2015, and China and India in 2016, helping overseas sales to reach £104.2m last year.
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