Companies such as BMW, HSBC and the management consultancy Accenture use this Huddersfield agency to ensure their branding is consistent across global markets. In 2017, the business appointed Victoria Woodings, 35, group chief executive and also acquired Italian agency Underline for an undisclosed sum, boosting international sales to £106m. Principle opened an office in San Francisco last year, bringing its total worldwide to 16.
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