An interactive whiteboard used by teachers is the key to Promethean’s success. The Blackburn company’s Activboard enables video playback and internet use as well as high-resolution writing. Activote is a wireless, hand-held device for students to respond to questions, with the responses being displayed on the board. Orders from the government and growing interest from America have helped sales to rise 61% a year from £26.7m in 2002 to £69.4m in 2004, when the company made a good profit. Recent investment from Apax Partners is being used for further expansion overseas.
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